Builder of people,systems, and legacy.
Larry Kooyman is a martial artist, school founder, consultant, author, and speaker whose work sits at the intersection of resilience, leadership, family, and sustainable growth.
If it helps people become stronger, clearer, and more intentional, he is interested. Whether he is developing a child on the mat, coaching a school owner through systems, or speaking to a room about turning pain into purpose, the mission stays the same: build something that outlasts you.
20+
Years developing leaders
2
Family First locations
1
Driving philosophy
A body of work connected by one mission.
Larry's projects look different on the surface, but they all serve the same deeper objective: help people become more grounded, more capable, and more difficult to shake.
The throughline is not martial arts. It is formation.
Identity before scale
Larry builds from clarity first. When identity is weak, growth creates noise. When identity is strong, growth multiplies impact.
Systems in service of people
Operational excellence matters, but only when it protects culture, reduces friction, and creates room for leadership to flourish.
Pain can become purpose
The book, the speaking, and the mentoring all carry the same conviction: hard things can leave you wiser, stronger, and more useful to others.
Family is not a side note
At Larry's schools and in Larry's worldview, family is not branding language. It is an organizing principle and a standard for decision-making.
Frequently asked questions
Short answers for people evaluating whether Larry is the right fit for their audience, school, team, or event.
What does Larry Kooyman speak about?
Larry speaks on resilience, leadership, identity, family, authentic branding, and systems that help people and organizations grow without losing their center.
Is Larry's work only for martial arts audiences?
No. While martial arts is one of his strongest lanes, Larry's message translates naturally to schools, churches, conferences, leadership teams, and organizations navigating growth and pressure.
Can the book be used for events or groups?
Yes. The Bright Side of Brokenness can be paired with speaking engagements or used as a resource for teams, communities, and event attendees through bulk orders.
Who is AIMS for?
AIMS is for martial arts school owners who suspect the business is hitting avoidable friction and need a clearer operating system to scale well.
Where is Larry based?
Larry is based in Spring Hill, Tennessee, where he and his family continue to lead, teach, and build.
Can Larry be contacted directly for collaboration or speaking?
Yes. The Connect page is designed for speaking invitations, consulting inquiries, book requests, media opportunities, and thoughtful collaboration.
Ready to start a conversation? Lets Connect.
If you are building something that matters, start the conversation.
Speaking inquiries, consulting conversations, collaboration, and book-related requests all begin here.